Life science congresses and educational events are critical to driving innovation and fostering collaboration within the medical sector. Yet, they face distinctive challenges that can hinder their effectiveness.
In the intricate realm of pharmaceuticals, local affiliates play a pivotal role in connecting global brands with healthcare professionals (HCPs) at a regional level. They’re tasked with the responsibility of aligning global content with local resonance - far from straightforward, right?
Traditional Pharma marketing tends to apply a universal message to everyone. Embrace customization, ensuring each piece of content resonates with individual viewers. This is particularly important when you have an exceedingly small universe of physicians, they need to feel unique.
Omnichannel marketing isn’t a new concept. It’s simply the combination of many channels of marketing. Instead of one specific channel (e.g., online or offline), marketers are now thinking about how to combine a variety of different channels to reach customers in the most convenient way possible so they can have an optimal customer experience at every touch point.
There is a lot of talk about digital transformation and 2030 strategies in pharma but I want to speak about impact and how digital is reinventing how pharma companies engage with healthcare professionals (HCPs).
Once firmly entrenched in an era of in-person communication and face-to-face sales, the pharmaceutical industry now grapples with an impending future: scalable digital communication.
Create relevant content fast, delivered through channel agnostic content sharing to drive deep learning of customer needs whilst driving down the cost of content production.
