One master build per brand, versioned into every later campaign, localized per market. Cost per campaign falls as brands, markets and frequency grow, which is what makes attention affordable on brands that never justified a retainer.
How the model prices, what a first engagement looks like, and what happens after the first campaign.
Can we start with one brand?
Yes, and we recommend it. One brand, one market, one clear commercial question. We build the master, localize it, run it and show you completion and answer data before you decide what follows.
How many campaigns should we pilot?
One campaign is a test. Two is a loop. The first tells us where HCPs stop and what they choose, and the second version starts from that evidence, which is where the model earns its keep.
Do we have to replace anything we already run?
No. We work off your approved content and inside your compliance workflow, and we deploy into the channels you already use, including email, product sites, WhatsApp, congress and rep detailers.
More brands. More attention. More often.
Give a brand relevant attention more often and it holds share longer. The model exists so that stops being a budget question.
