Introduction

Life science congresses and educational events are critical to driving innovation and fostering collaboration within the medical sector. Yet, they face distinctive challenges that can hinder their effectiveness. This article dives into five such hurdles and presents practical, innovative strategies to overcome them using Snakker™'s bite-size choice-driven content (What is a Snak™?).

By employing these techniques, we can transform engagement, widen accessibility, and redefine our interaction at these events. Check out our Congress Snak™.

The Benefits of Using Snakker™ in Healthcare Congresses

Snakker™ brings three significant advantages to life science congresses:

1.    Enhanced Engagement: Through its interactive features and captivating content, Snakker™ boosts engagement among congress attendees. It enables meaningful interactions and networking opportunities that drive innovation and collaboration.

2.    Increased Accessibility: Snakker™'s content-sharing capabilities make healthcare congresses more inclusive, offering both live and recorded content to attendees. It bridges the gap between physical and virtual attendees, fostering stronger connections.

3.    Extended Reach and Sustained Interaction: Snakker™ allows the reach of the congress to extend beyond the physical event, ensuring the knowledge and insights gained are accessible even to those who couldn't attend. Moreover, it facilitates ongoing dialogue and collaboration after the congress, maintaining momentum and continuing the exchange of ideas.

Ideas for getting the most out of event scenarios

Snakker™ can be employed to tackle various challenges encountered in life science congresses and events. Each scenario has its own unique approach, offering solutions tailored to specific needs:

Pre-event activities

Announce the Congress:

Use Snakker™ to announce your upcoming congress. This can be done by creating a high-quality video that outlines the event details, including the date, venue, and what attendees can expect. This video can serve as your formal invitation to potential attendees and can be shared on various platforms.

Teaser, Trailer, Story Snaks™:

Create a series of the cadence of Snaks™ to highlight the key aspects of the congress or company offerings. These could include sneak peeks of keynote speakers, exclusive sessions, workshops, new product/study launches or even a virtual tour of your booth. The aim is to give potential attendees a taste of what they can expect, sparking interest and curiosity.

During the event

Attracting HCPs to your booth

To drive traffic to your booth, leverage Snakker™ as a promotional tool. Craft short teaser Snak™ videos showcasing key offerings, exclusive promotions, or special demonstrations at your booth. Utilize the diverse content sharing capabilities of Snakker™ and share these Snaks™ on social media platforms, within the conference app, or through QR codes positioned on posters throughout the congress hall. By attracting the attention of HCPs and drawing them to your booth, Snakker™'s interactive features and engaging content will help you stand out and increase footfall, maximizing your chances for valuable interactions and partnerships.

Increasing accessibility for all attendees

Snakker™'s content-sharing capabilities can be used to make events more accessible. In addition to in-person content streaming, encourage attendees to access interactive choice-driven summaries of KOL speeches, panel discussion recordings, and sessions they attend. Share these videos on the Snakker™ platform to enable virtual participants to engage with the content at their convenience, fostering a connection between physical and virtual attendees.

Providing access to keynote speeches for on-site attendees

For on-site attendees unable to physically attend all keynote speeches, Snakker™ proves invaluable. The tool allows for sharing video snippets of the speeches, ensuring all attendees have access to key insights and can revisit them at their leisure. In addition, it allows for the collection of feedback on which content was most valuable and insightful whilst feeding data insights to the brand teams as to what topics HCP find engaging.

Extending reach to those who couldn't attend the congress

Snakker™'s content-sharing functionality can be used to extend the reach of the congress beyond physical attendees. Share congress Snaks™ on various platforms to ensure those who couldn't attend due to constraints can still benefit from the knowledge and insights shared at the congress and increase access post-event.

Post-event engagement

Sustaining conversation post-congress

Post-congress, Snakker™ facilitates ongoing conversation and collaboration. Repurpose congress content for post-event activities to continue engaging, sharing resources, and networking. This ensures the momentum of the congress extends far beyond the event itself.

How to get started with Snak™ Marketing at Congresses

1.    Establish a Content Plan:

Start by creating a content plan for your life science event using Snakker™. This plan will serve as your roadmap for the event, outlining what content will be published and when. Snakker™ can be used as a promotional tool to create short teaser Snaks™ that showcase key offerings, exclusive promotions, or unique demonstrations that will be available at your booth. These videos can be shared on various social media platforms or within the conference app, or through QR codes strategically placed on posters throughout the conference hall. This strategy can help pique the interest of Health Care Professionals (HCPs) and motivate them to visit your booth, thereby increasing footfall and enhancing opportunities for meaningful interactions and networking.

2.    Set Content Goals:

Identify what you hope to achieve by using Snakker™ at and after the event. Whether you're aiming to increase booth traffic, enhance accessibility, or extend the reach of the Congress, having clear goals will guide your content strategy and ensure your efforts align with your overall objectives. For instance, if you want to make your congress more inclusive, you can utilize Snakker's™ content sharing capabilities to share short summaries of keynote speeches, panel discussions, and sessions. These Snaks™ can be accessed by attendees in their own time, fostering connections between physical and virtual participants.

3.    Determine Content Types:

After setting your content goals, decide what types of content you will publish on Snakker™. Depending on your goals, you may want to share video snippets of keynote speeches for on-site attendees who couldn't physically attend all speeches. These snippets will not only provide access to key insights but also allow attendees to revisit them at their convenience. Snakker™'s ability to collect feedback on content can also provide insight into what was most valuable to attendees.

4.    Decide on the Platforms:

Once you've determined your content goals and types, you'll need to decide where to share your content. There are a host of engagement channels to choose from including Medscape, M3, Sermo, LinkedIn, HCP Portals, approved emails and traditional Social Media platforms. It is important to consider the platforms where your target audience lives. If you want to reach those who couldn't attend the congress due to constraints, consider sharing content on other platforms that these individuals frequent. This can help extend the reach of the congress and allow more people to benefit from the knowledge and insights shared at the event.

5.    Sustain the Conversation Post-Congress:

Lastly, leverage Snakker™ to continue the conversation after the congress. You can repurpose congress content for post-event activities, encouraging ongoing engagement, resource sharing, and networking. Snakker™'s capabilities facilitate continued collaboration and ensure that the momentum from the congress extends beyond the event itself.

Conclusion

In conclusion, Snakker™ provides a comprehensive solution for enhancing healthcare congresses. By leveraging its content-sharing capabilities, Snakker™ enables the creation of a pre/during and post-congress content series that drives meaningful conversations, fosters accessibility by sharing a wide variety of interactive content, and extends the reach of the congress through post-event content sharing and collaboration.

Snakker™ is revolutionizing the way we engage with healthcare events, empowering participants to make the most of the experience and ensuring that knowledge is shared and sustained long after the event concludes.

Our clients which include Roche, Siemens, Novartis, and others embrace Snakker™ to unlock the true potential of digital communication, driving innovation and collaboration that propels the industry forward.

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